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Microsoft And Google Show It's Time For Rss Marketing
By Rok Hrastnik, Sat Dec 10th
Copyright 2005 Rok Hrastnik Many internet marketers are still wondering whether to startmarketing with RSS or not. It seems that not even all the casestudies, hard metrics and benefits available can’t convincethem, or everyone would be jumping on the RSS wagon by now. Just as an overview, here are some of the benefits marketers aremissing out on by not marketing with RSS:
A] 100% delivery of their marketing, relationship building andeducational messages to their subscribers, customers, prospectsand partners. E-mail isn’t getting delivered, but with RSS youwill achieve 100% delivery. B] Increased search engine rankings and quick content indexing,and increased traffic from other RSS-enabled online sources. C] Getting your internet content published on other websites. D] Generating new subscribers more easily and quickly. E] And much much more … Even if you don’t believe that RSS is being used by enoughpeople right now, that’s still no excuse to not start using itas a vehicle to generate more traffic to your sites. But, soon all of this will change, too. As it was widely predicted, Microsoft is integrating RSS supportin the next version of its Internet Explorer, and perhaps evenmore important, it's making it an integral part of itslong-awaited Longhorn operating system. What does this mean for marketers? A] By being integrated in IE and other Microsoft software, RSSwill achieve mass penetration. For marketers this means that RSSwill finally become one of the standard tools of masscommunication and content delivery. Furthermore, internet userswill start to expect RSS from marketers, probably even more sothan e-mail newsletters. B] Marketers will no longer (eventually, of course, when most ofthe world starts using the latest software versions) need toexplain how to get an RSS reader, but will be able to focus onlyon presenting their business and benefits to the end-user. C] Broader RSS integration in Microsoft's tools will enable foradditional RSS uses, far beyond basic content delivery in theform of stories, podcasts and products. Marketers and developerswill be able to deploy rich interaction applications to makecommunication and business/personal interaction more fluent,easier and more effective. In essence, for many advancedmarketers the capability of marketing with RSS will mean theireither “in” or “out” of the game. D] This is now official. Marketers need to start taking the leadand implementing RSS feeds accross all their communicationalinnitiatives, from PR to direct marketing and sales. And to top all of this, Google just recently started servingGoogle ads in RSS feeds as well. The deeper meaning behind this is four-fold: A] The new "program" is the perfect opportunity for RSSpublishers to monetize their RSS feeds. With inclussion inGoogle's standard "runnings" of ads, publishers canexpect to monetize on RSS immediately. B] This is yet another reason for publishers to start publishingtheir content via RSS, especially since it won't cost themanything or very little, but will provide them with anadditional source of revenues. With the low-cost aspect of RSS,we can expect a flood of new publishers to set-up RSS feeds oftheir content to generate additional clicks. C] With RSS ads included in feeds, more advertisers will becomeaware of RSS and its marketing potential. D] Using RSS advertising
Death certificate: Travolta son killed by seizure
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Jennifer Aniston Dog Tale Nabs Another B.O. Win
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Recession to steal some glitz from gadget show
The International Consumer Electronics Show, the largest trade show in the U.S., opens this week in Las Vegas with a full slate of giant TVs and inventive gadgets, despite the pall of a recession hanging over the industry.The economic downturn will temper the normally dizzying extravaganza, and some attendees are wondering if the whole technology trade show business is past its peak. 'I'm talking to the companies who are sending people, and they're sending two instead of 10,' said Forrester Research analyst James McQuivey. 'It's going to be a shadow of itself.' ]]>
GMAC gives up some GM car loans
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Killing hope: coverup of the 2004 election
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NYSE suspends R.H. Donnelley shares
The New York Stock Exchange has suspended trading in shares of R.H. Donnelley a major blow for the Yellow Pages publisher, which was worth billions of dollars less than 18 months ago.]]>
Reading IT's Tea Leaves for 2009
There's no shortage of forecasts for the coming year. We've compiled a slew of predictions -- including the idea that some unemployed IT pros may soon turn to life of crime .]]>
Government to get 5 million preferred GMAC shares
The federal government will get 5 million preferred shares of GMAC LLC paying 8 percent interest in exchange for its $5 billion capital injection to help the troubled lender avoid bankruptcy.GMAC disclosed the terms of the deal in a filing Friday with the U.S. Securities and Exchange Commission. GMAC is the financial arm of General Motors Corp. and is responsible for making car loans and financing dealer inventories. The U.S. Treasury will get 8 percent interest on the shares. The government also exercised a 10-year warrant to buy 250,000 more GMAC preferred shares for a penny each. ]]>
December 30: Credit Risk - US Treasury Announces TARP Investment in GMAC
The Treasury Department yesterday announced that it will purchase $5 billion in senior preferred equity with an 8% dividend from GMAC LLC as part of a broader program to assist the domestic automotive industry ...]]>
Eden Espinosa Joins HAIR; Previews Begin March 6, Richards & Frankel Join as Producers
Jeffrey Richards and Jerry Frankel , the producing team that helped bring the Tony Award-winning musical Spring Awakening to Broadway, have joined forces with The Public Theater - as co-lead producers - to ...]]>
R.H. Donnelley Stock to Trade Over the Counter
CARY, N.C., Dec. 31 NC-RHDonnelley-Delist CARY, N.C. , /PRNewswire-FirstCall/ -- R.H. Donnelley Corporation, one of the nation's leading Yellow Pages and online local commercial search companies, announced ...]]>
Survey: Expected layoffs, hires equal
Sixteen percent of U.S. employers expect to cut workers in the first three months of 2009, according to an online survey conducted for USA Today and CareerBuilder.com by Harris Interactive.]]>
Satyam set for a shakeout, takeover: Research firm
By Fakir Balaji, Bangalore, Jan 1 : Beleaguered Satyam Computer Services is heading for a major shakeout or a takeover following its bid to diversify from its core business into the realty sector, a study by ...]]>
CMO Mark Jarvis to Leave Dell
Computer giant Dell today said its chief marketing officer, Mark Jarvis, would exit this fiscal quarter, to be succeeded by Erin Nelson, who has been vp of marketing for Dell's operations in Europe, the Middle ...]]>
Nivea Invites Consumers to 'Kiss and Be Kissed' on New Year's
Beiersdorf today launched a sampling effort at New York City's Times Square in hopes of getting smooching consumers to ring in the New Year wearing its Nivea Lip Care .]]>
Company has inaugural tradition dating to Truman
Saws are buzzing in the cavernous warehouse where a Maryland company is fast at work on making parade floats it has provided for presidential inaugurations since Harry Truman's in 1949.]]>
Partiers get frugal for New Year's Eve
The Times Square ball won't be the only thing dropping as we ring in 2009: Spending on New Year's Eve festivities is falling as well.]]>
Acxiom Lands on "Hot List" for Background Screening Services
Acxiom Corporation , a global leader in interactive marketing, risk and security services, today announced its inclusion in Workforce Management magazine's 2008 "The Hot List." The biweekly magazine ranks the ...]]>
Fox News leads in viewers
News Corp.'s Fox News Channel led the cable news networks in average viewership during 2008, according to Nielsen Media Research released Tuesday.]]>
Access-Foresight sells El Paso operations to HealthSCOPE
Access Plans USA, Inc. has announced the sale of all of its El Paso-based operations, conducting business as Foresight TPA, to HealthSCOPE Benefits, Inc., a full service third party administrator and health ...]]>
publishers are now not only creating anadditional revenues source, but are in fact making sure theydon't lose ad revenue opportunities. We used to refer to RSS as the future. Well, that future is now.If you’re not ready to start marketing with RSS, time just mightrun you over. As well as your competitors … About the author:Rok Hrastnik is the author of »Unleash the Marketing &Publishing Power of RSS«, acclaimed as the best and mostcomprehensive guide to RSS for marketers by leading RSS experts.The complete guide on RSS for marketers:http://rss.marketingstudies.net/index.html?src=sa10
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